Over the years, the Laurentians have become one of Québec’s most sought-after destinations, both for outdoor enthusiasts and savvy investors. With its breathtaking year-round landscapes, thriving tourism industry, and rapidly expanding real estate market, the region attracts buyers looking to invest in a high-value asset.
Today, with the growing popularity of short-term rentals, chalets for sale in the Laurentians represent far more than a personal dream getaway, they’re a strategic investment opportunity and potentially, your next winning move as an investor.
In this article, Domaine Naturo highlights key insights to help you make an informed decision. You’ll discover why the Laurentians are an ideal region for real estate investment, how the rise of the vacation rental market supports profitability, and the best strategies to maximize your returns in this booming area.
The Laurentians: A Booming Real Estate Market
A Four-Season Destination on the Rise
The Laurentians enjoy a uniquely attractive position thanks to activities that run all year long. In winter, the region boasts world-class ski resorts, while spring, summer, and fall bring hiking trails, lakes, and golf courses to life.
But as investors, we’re often most interested in the numbers — and the numbers speak for themselves.
According to a report published in January 2025 by Tourisme Laurentides, outlining the region’s strategic tourism development plan (2023–2030):
- 5.75 million overnight stays were recorded.
- $961.6 million in revenue was generated by tourists and day-trippers.
- Visitors came from both within and outside Québec.
- Average stays lasted up to 5.4 days.
These figures confirm a strong demand for tourism attractions across the Laurentians — especially in areas like Saint-Sauveur, Mont-Tremblant, and Val-David.
To put this in perspective, Mont-Tremblant alone ranks as the third most visited tourist destination in Québec, generating roughly $325 million annually from tourism and attracting nearly 3 million visitors each year — a goldmine for chalet owners and short-term rental hosts in the area.
A Diverse Tourist Market: Local and International
Unlike other regions where demand is primarily local, the Laurentians attract both Québécois travelers and visitors from Ontario, the United States, and Europe. This market diversity helps reduce risk associated with local economic fluctuations and maintains a high occupancy rate year-round for rental properties.
The Vacation Rental Boom in the Laurentians
Market Data and Emerging Trends
A 2024 report published by Mînut, a property management platform, revealed a growing global demand for turnkey vacation chalets and a surge of interest in destinations surrounded by nature.
This trend has gained such momentum that the Government of Québec officially recognized it in its Sustainable Tourism Growth Strategy (2025–2030). According to the May 2025 report, the province plans to strengthen and expand activities tied to nature-based tourism — a clear signal of opportunity for real estate investors.
Today’s travelers increasingly seek authentic, personalized, nature-driven experiences — something the Laurentians deliver effortlessly.
Tax Benefits and Rental Income Opportunities
For investors, seasonal rental income can often cover most, if not all, property expenses such as mortgage payments and maintenance costs. Additionally, several expenses related to property management and upkeep can be tax deductible, further improving net profitability.
Common deductible expenses include:
- Electricity, internet, and gas
- Property and municipal taxes
- Insurance premiums
- Cleaning or concierge services
- Real estate management and marketing costs
How to Succeed in Your Chalet Investment
Choosing the Right Location
The success of any chalet investment depends largely on its location. Proximity to ski slopes, lake views, convenient access to shops and restaurants, all these factors influence the property’s value and rental appeal.
At Domaine Naturo, you’ll find various customizable chalet models suited to different budgets and preferences, strategically located near ski hills, beaches, biking trails, golf courses, and green spaces.
Long-Term Management and Profitability
To ensure consistent returns over time, focus on providing an experience that makes guests want to come back. This includes comfort, a personalized touch (like a welcome kit), and modern amenities such as Wi-Fi, a fireplace, and sports equipment.
Professional property management helps optimize occupancy rates and ensures a flawless experience for tenants, which in turn maximizes profitability and protects your investment.
The Laurentians: More Than a Getaway, A Smart Investment
The Laurentians aren’t just an exceptional retreat; they’re also a thriving real estate market offering genuine opportunities for growth and income.
By staying alert to new chalet listings in the region and adopting a thoughtful investment strategy, you can own a truly remarkable property while generating steady, long-term income.
Domaine Naturo supports you through every step of the process, whether you’re looking for land to build on or a turnkey chalet ready to rent.
